23 Jul 2026
(next run: 18 Nov 2026)
course - Gen-AI Business Writing
Gen-AI Business Writing
SCHEDULE
| DATE: |
TIME: 9am – 5pm |
| LOCATION: Amara Singapore |
| Normal (from 3 Jul 2026) |
Early bird (by 2 Jul 2026) |
Group of ≥3 (by 2 Jul 2026) |
| S$837.90 |
S$766.50 |
S$698.25 |
OVERVIEW
Struggling with AI-generated business writing that feels flat, generic, and lacking authenticity?
You’re not alone. Many professionals hesitate to use AI because they fear it may dilute their expertise, resist new technology, or question its real benefits.
But here’s the reality: AI isn’t here to replace you; it’s here to enhance your writing. When used strategically, AI can help you write faster, improve clarity, and refine your message — all while keeping your content original, authentic, and impactful.
Join our 1-day Gen-AI Business Writing workshop to master AI-assisted writing techniques, streamline your content creation process, and elevate your communication. Learn how to use AI effectively while ensuring your writing remains compelling, professional, and uniquely yours.
KEY TAKEAWAYS:
The CPTe Framework
A structured prompting method that gives AI the context, purpose, tone, and editorial direction it needs — transforming vague prompts into precise, on-target writing from the first attempt.
The Style Mirror
A technique for teaching AI your organisation's brand voice — so every output sounds like you, not like the internet. Includes a Forbidden Words list and Red Pen Checklist for catching AI-specific writing habits before they go out.
The Information Funnel
A structuring method for taming complexity — transforming dense, jargon-heavy material into clear, logical drafts. Works with The Architect method for building outlines before drafting, so AI has a blueprint rather than a blank page.
The Safety Net
A verification checklist and final-sprint process built around five core principles of good writing — ensuring every piece of AI-assisted output meets the professional standard before it leaves your hands.
BROCHURE REQUEST
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WHO SHOULD ATTEND?
This interactive, hands-on workshop helps corporate professionals at all levels write more effectively — from reports and web content to explainers and public messages — all while saving time and enhancing clarity.
Administrator
Human Resource
Corporate Planning
Corporate Communication
Marketing Specialists
Public Relations Officers
Public Engagement Officers
BRIEF PROGRAM OUTLINE
-
AI Writing Foundations & Prompting
- Using AI effectively for business writing
- Avoiding common AI mistakes
- CPTe framework & structured prompting
-
Structuring Clear, Logical Content
- Simplifying complex information clearly
- Building outlines before drafting
- Turning ideas into structured drafts
-
Style, Tone & Brand Voice
- Humanising AI-generated writing
- Developing and applying brand voice
-
Audience-Focused Communication
- Creating detailed customer profiles
- Writing for different audiences
-
Editing, Refinement & Final Output
- Writing with clarity and conciseness
- Structuring for readability and flow
- Reviewing, validating and polishing
WHAT YOU WILL LEARN
- CPTe - A Prompting Framework That Works
- AI Output That Reads Like You, Not a Bot
- A Documented Brand Voice You Can Reuse
- The Information Funnel for Complex Material
- A Detailed Audience Profile
- The Safety Net - A Final Verification System